ASO Manager - Gaming Industry
Developing and implementing the App Store Optimization (ASO) strategy
Well-known international player in Gaming industry
Well-known international player in Gaming industry in Barcelona
- Manage ASO projects by performing keyword and conversion rate optimization in the App Store and Play Store.
- Development and testing of metadata and creative concepts for the app page in the store (description, icon, screenshots, video), in order to increase conversion and visibility.
- Lead the creative production of new assets and localizations, working with our marketing creative team and third party providers.
- Monitor global app rankings and appearances in suggested app sections.
- Solid ASO experience in the Mobile industry (Gaming is a nice-to-have).
- Up to date with all the latest changes & opportunities of iTunes & Google Play stores
- Deep knowledge of all the visuals facets of the Store page and how to use them to increase the conversion.
- Expertise in setting ASO strategies
- Experience in generating ideas for store experiments, A/B tests conducting experience and validating the reliability of their results
- Strong communication skills in English
- EU work permit
- Strong Excel and analytical skills
- Familiarity with ASO tools: Apptweak, App Annie...
- Based in Barcelona
- Career development opportunities
- Interesting remuneration package