Digital Marketing Analyst
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Bullet points
Focus on data and technical know-how
Supporting fact-based strategy
Firmenprofil
We are looking for individuals who will be developing a new site based in Prague! Our Client is an international, stable, and well-known company from the medical sector that will migrate several processes from its subsidiaries to the heart of Europe. The company's purpose is to improve people's lives thanks to its professionals who are working together to achieve limitless possibilities.
Aufgabengebiet
- Proactively analyze data, identify trends and develop recommendations for changes to investment & marketing strategies across all channels
- Using KPIs, monitoring them and drafting predictions of trends to measure the performance in relation to business goals
- Own cross channel analysis, including but not limited to
- Channel-reported KPIs and channel-specific attribution
- Analyze digital marketing campaign performance
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Build and maintain consistent recurring and ad-hoc reporting dashboards that provide actionable insights across channels
- Evaluate new opportunities, creating recommendation to facts- and data-driven decisions
Anforderungsprofil (w/m/d)
- 5+ years of experience within a role focused on data analytics, ideally in marketing/advertising
- Bachelor's degree in Marketing, Analytics or related field
- Problem solver, able to work alone or as part of a team
- Confident working with various digital analytics and visualization platforms such as Google Analytics, Microsoft Dynamics 365, Tableau, and the ability to quickly understand new software
- Experience with SEO/SEM as well as implementing and optimizing Google AdWords campaigns
- A good combination of B2B and B2C experience is preferable
Vergütungspaket
- Private medical healthcare
- Life insurance
- Sport card
- Additional 5 days of vacation
- Co-founded meals vouchers
- Co-founded private pension insurance
Die PageGroup verpflichtet sich zu Chancengleichheit, als Arbeitgeber genauso wie als Dienstleistungsunternehmen. Wir treffen Rekrutierungsentscheidungen ausschließlich basierend auf Erfahrungen und Fähigkeiten der Bewerberinnen und Bewerber. Diese Maxime gilt nicht nur unsere Mitarbeiterinnen und Mitarbeiter, sondern auch für unsere Arbeit in der Recruiting-Branche.