Marketing Activation Manager (m/f/x)

• To outline the minimum expectation of on-site teams in order to do the job effectively and what we believe 'Best in Class' looks like.

• To enable us to assess current skillsets and capabilities as well as recruit the right teams.

• To enable effective performance management process whereby employees assess themselves as well as get managers to evaluate their performance against key competencies.

• To act as a career framework for individuals to learn, grow and progress.

A successful Marketing Activation Manager will perform the below activities within the respectful areas of expertise:

Client relationship management

• Take the lead in overseeing day to day client interaction and briefings whilst taking the time to understand your client's business and key challenges

• Maintaining regular client contact with key clients to build awareness of delivery and account status.

• Proactively manage client expectations by providing regular activity updates, advice and recommendations to enhance delivery and campaign performance.

• Participate in client meetings contributing to the evolution of the client's POSM and print strategy and requirements

• Encourage client adoption of key process initiatives including rate cards, order windows, etc.

Retail/Marketing Activation expertise

• Create a collaborative environment and stimulate discussion on upcoming projects and POSM requirements sharing your knowledge of the retail marketing activation sector.

• Confidently demonstrate your knowledge as a POSM subject matter experts and are happy to field questions and find solutions e.g. new materials.

Campaign management

• Be comfortable questioning a client brief to ensure you can clearly communicate the requirements to the production teams.

• Hold discussions with your clients about their brief requirements and add your thoughts, insights and knowledge to help define their brief.

• Brief the production team and get their support on accurate and thorough spec completion and follow the required ways of working

• Provide regular campaign updates and proactively communicate next steps to clients in advance.

• Produce clear campaign plans and manage client expectations confidently throughout the delivery of a project.

• Ensure all activity reports are accurate and deliver value to your client based on their reporting requirements

Data Quality, Reporting and Insight

• Present monthly review of savings and projects delivered highlighting key achievements, challenges and progress against reciprocal KPI's

• Prepare the reporting content and examples for the monthly meetings and QBR's and work with the CSD's to share wider company news and best practise from the wider client activity

• Understand why savings are up/down and proactively take steps to collaborate with key stakeholders to improve performance and ensure data accuracy and completeness