Career advice

How social media helps you with your job search

More and more recruitment consultants and HR managers also use social media to look for suitable candidates. Either they assess your profile on Facebook, Twitter and LinkedIn to find out more about you, or they use the channels to look for suitable applicants in a targeted manner. This is your chance to draw attention to yourself and present yourself in a good light before your job interview. However, there are also several pitfalls you should avoid when using social media while looking for a job.

Handle personal information carefully

The most important thing first: your profiles on social media networks like Facebook are your business card. Not just for friends and acquaintances, but also for potential employers. Even if you do not use your given name on Facebook, HR managers can find you - through your network, for example - and get a good impression of your everyday life, interests, circle of friends, and other personal information - but only if you share them publically. Thus, you should always use the privacy settings and only give your own contacts access to the content of your Facebook profile. Make sure you do not make an unprofessional impression. Holiday pictures are allowed, of course-after all, you have a right to leisure time and relaxation. However, party pictures are rarely well received.

Use special social media offers for professional networking

The true strength of social media when looking for a job is the ability to present yourself as a suitable candidate. Facebook and Twitter only conditionally play a role in this regard. Career networks such as LinkedIn are more important. Such networks are social networks for business contacts. Accordingly, the profiles can be completed with all necessary information pertaining to your education and job experience. Recruiters and HR managers regularly use social networks when looking for suitable candidates via social media. Use of social media, however, is only beneficial if you shine on your profile. You should be as thorough with your profile as you are with your application:
  • Use your CV and avoid gaps on social networks.
  • Include every aspect of your education.
  • Specify your professional experience and concrete reasons why you are useful to potential employers.

Be unique

Social media is the perfect instrument for emphasising your uniqueness. Always remember that your competition is only a click away on social media. Accordingly, you need to be unique. Highlight additional qualifications and always think in terms of your usefulness to potential employers. Which of your distinguishing qualities will help a company? On both Xing and LinkedIn you can include in your profile a brief description in which you express your strengths and personality. Likability is very important here. This is also true of your choice of photos on social media platforms.

Getting recruitment consultants and HR managers to find you

In order for recruiters to be able to find your profile, you need to network using social media: add contacts that work in the same industry or position as you. Join groups that fit your professional profile. This helps recruitment consultants and HR managers find your profiles, and perhaps you will even easily snag your next dream job online using the social web.